Headwaters provides a broad range of business planning, market assessment, marketing strategy and competitive positioning, brand, and the full array of communications services that compliment our client's sales growth objectives. We have grouped the website information on these services to show how we can help you to move through the fundamental stages of launching or revitalizing your business, establishing a marketing strategy that is right for you, a dynamic brand and engaging your market with the full power of creative, insightful, integrated communications. That includes expert performance in each of the communications functions - PR, web, advertising, direct marketing, trade show, collateral and promotions, while leveraging the advantages of integrated delivery, earning credibility and lowering costs because of leverage.

Assessment - Just like you audit a stocks performance to assure continued investment, so should you audit your own company from the perspective of the market it serves and an objective, expert third party. We'll tell you what you need to know. The communications you invest in bring a higher return if they are targeted with actionable insight. We offer a number of assessment services to evaluate where you are against where you need to be from your market's perspective and ours. Assessments can include perspectives from analysts, editors, customers, channel, and internal audiences. We identify existing perceptions and the gaps you have concerning establishing a market-focused presence. This provides a great foundation on which you develop a strategic, action-oriented approach to market your company, team, products and services. Call or e-mail us for your free initial assessment. Strategy - We can engage the whole gamut from business to marketing to brand to communications. We design and implement a strategy that helps to position you for success in your market. Our brand and marketing communications strategy creates a compelling vision and develops a disciplined, sustainable program with measurable results. We tailor our strategic planning to a wide variety of clients. With us strategy and tactics go hand in hand with great results. Business Planning - We offer various categories of business planning help based on where you are and what it will honestly take to make you successful. We know why businesses fail and more importantly, why they succeed. We ensure you get the benefit of seasoned thinking to help you gain the confidence of investors, influencers and get conditioned to clear all expected hurdles. Market Growth - We help you to understand your market, competitors, trends, channels, influencers, establishing a launch strategy, brand, positioning, messaging, pricing, growth and exit strategies, segmentation, order generation, order fulfillment, alliances, international and national aspects, relationship management, investor and analyst strategies and more. Our solutions are tailored to you, your market, gauging opportunity, risks and actions. Brand - We develop brands that are a reflection of the dynamics of whichever market you wish to be successful in and across all the touch points, constituents, influencers and that incorporate longevity, integration, building credibility, excitement and clarity for your true value. We also revitalize older brands at risk of being tired - but - true. Program Development - We have extensive experience developing horizontal or vertical programs that work and deliver value. The experience gained working on HP's Small Business Program, Agilent's Education Program and others have enabled us to take on a scope few others would feel comfortable presenting with equal confidence. We are currently creating several programs including strengthening the National Senior Games as a program and as a better way to learn about and engage in healthier lifestyles as we all age. PR - PR is the most valued and often, the most misunderstood function available to companies today. Few companies survive on PR alone while many try to. That said, we bring refined, strategic PR capabilities and blend them in with your overall integrated communications strategy. We use PR to establish credibility, a position, educate a market, launch a product or service or simply change the game and shape new market expectations. Our services include targeting key media and influencers, creating articles, press releases, white papers, press kits, tours, research, working with analysts, creating news hooks, scanning editorial calendars or pitching new ideas. The end result of our PR - awards, reviews, articles, endorsement, education - becomes sales tools, web info and more, all to aid in establishing the credibility you need to succeed. Web - the web has become the foremost information center for companies, organizations and communities. The capabilities within the web environment are dynamic to a fast changing market. The ability to speed up the entire awareness, interest, evaluation, sales, brand and customer satisfaction processes into one seamless environment is one of the ultimate promises of the web. A promise we are able to deliver to because of our expert team. Additionally, whether you want to build community, create new software or program an interactive experience, we have the means to deliver the latest techniques at a cost within your reach. We do intranet and internet applications. Advertising - Advertising can be the most exciting, productive medium for some companies and the biggest cost. So you need it to work and engage people. Our team handles everything from broadcast to print. We look to find the life in your company and brand and connect it with your customers emotional and practical needs. We come up with brand and market-driven concepts that play well in advertising and beyond. Direct Marketing - We help you to select the list, offer, form (e-mail, print) and appropriate creative to best engage your market about your company offering. We align direct marketing approaches as a leads generation process integrated with your channel, sales or direct selling objectives. That may include webinar's, e-mailers, printed mailings, integrated programs, interactive devices, promotions and more. We also manage opt-in CRM programs. ID - We help companies develop a basis for establishing an identity that feels alive, relevant and differentiated. Human-engineered brand and ID systems need to communicate at multiple levels just like real people do. Whether you need a few pieces or a full corporate ID system, we make it work hard...easily. Collateral - We design and write everything from annual reports, corporate capabilities brochures, product and services briefs, white papers, tech documents and on-line collateral. our approach is to meld design and selling concepts with a writing style that offers value at a glance and as one invests in the full read. Events - We create the basis for new events, the graphics, key messages, presentations, video's, merchandising, press support, speaker opportunities and event direct marketing. We defer the management and staffing of an event to an associate of ours who does exceptional work if that is needed. Merchandising - We develop the words, designs and concepts that sell and that evoke support, excitement and appreciation for a shared value between the wearer and the company, service or organization. Sponsorship Programs - We develop the program, target sponsors, create selling presentations on to the calls and pitch. Joint/Alliance Marketing - Often the customer or market you want to be visible in is shared by others, some of who may not be direct competitors. We help you to establish a basis for alliance building and then secure the alliance. We also develop programs and projects for alliances already in place or newly created.