970-221-0751

Fort Collins, CO 80524


​​ Headwaters Marketing                              Integrated Marketing & Innovation Strategies  

High Impact Customer Value Management

Finally a marketing approach that is vital internally and externally, yet natural, agile and insightful. Marketing enabled business insight, value, innovation and inclusion leaps past conventions to shape your business as aligned, relevant and credible internally and to your markets and their influencer ecosystems. It includes:

Art & ScienceEnabled Humanity. Beyond big & small data to now add a more precise understanding of what matters and where to intersect insight with strategy at now unprecedented market speed. Miss less opportunities with same day/week insight, synthesis, strategy and decisions. Become an organization with dynamic positive conscience. Shift old marketing models to agile data-enabled, real time dialogs. Science alone is not enough so we add the art of integration, brand value, vision, and human potential advisory tuned to where you are & need to be in your journey to relevance, credibility, inclusion, outside in/ inside out open culture and enabling leadership.

Substance -
As smarter, advanced marketing science and analytic's take hold, they are making it increasingly natural for marketing to transition beyond messaging to shape the substance of the business; particularly the experiences of customers, the delivery of functional benefits, and the drive to innovate new products and services. Armed with information about customers and a company’s relationships with them, the CMO is positioned to differentiate products, services, experiences, brand and purpose. As CEO's mandate revenue growth as a primary responsibility of CMO's, given the high (85%) failure rates, our approach of agility, insight and higher impact value creation, while new to most, are the answer you seek. Digital innovation, transparency, internal inclusion/buy-in and true customer-centricity have raised expectations across the board.Leadership vulnerability may also offer a more approachable path to employee contribution versus assumed strengths that close off real help.

Story -
As marketing reaches new heights with technology-enabled near real time insight, the importance of the story hasn’t diminished. But ways to tell it are morphing continually as the stuff of storytelling encompasses richer digital interactions, and mobile devices become powerful communications tools. In this world, creativity, relevance and being genuine are in higher demand than ever.

Speed -
The time-to-market benefits of better, agile insight & information & more fluid collaboration & synthesis extend to a wide range of companies, sectors, and business functions. Connect agility with working smarter.Apply systems, critical & possibility thinking to win.

Simplicity -
Complexity is the enemy of speed, which is a big reason why a number of leading marketers are reforming their organizations. Too often, expanding geographic footprints, product proliferation, and new arrays of channels and digital specialties have led to complex hierarchies, silos, communication gaps, and redundancies. But these can be tamed. Use technology to reduce complexity.Embracing internal social-media platforms to encourage the generation and sharing of ideas, which helps speed up problem solving across the organization.

8. Corporate revitalization - ​We offer the most evolved support to assure your intrapreneurial efforts succeed as well as creating a more open, inclusive culture for the new economy.

​9. Government and industry initiatives - ​Our systems thinking approach assures key stakeholders and influencers are factored in to rebuild trust and to apply innovation to solving major challenges.

10. Internal team strategic support - CEO, CMO & CIO leader advisory helping to enable success & embracing the new economy & internal mastery.

integrated Marketing

  True "solutions" are adaptive & high value, market aligned & reveal performance paths.

  Earn regard across the systems that define everything. See and strategically close the gaps between what

  matters to your market & to you; where you really are and want to be. Expect more from a "system" solution.

4. Professional services - Connect to markets by delivering optimal value - our team and, or yours.

5. Financial and banking - Innovate a higher value proposition and build trust & relevance...as a rarity in financial markets.

6. Innovation - ​We're thought leaders with proven experience mining the seeds of innovation internally and externally with greater certainty, value and profitability.

7. Health & Fitness - Brand, value, patient experience, & market behavioral change. We see a real need for practical innovation to inspire more to adopt Health & Fitness through richer connections.

The bottom line on stability


A.​Organizations naturally gravitate towards stability.    The problem is when stability is not defined as aligned to the requirements of today's business world or to a vision that aligns your value to values affecting change. Do so and thrive. ​We know stability is important and because of our unique experience, that it also is feasible. Let us help you to define and apply it as aligned to the new value economy. Embrace it sooner as your market has complete transparency to determine how genuine you are. Exceed that criteria & win big.


B. Business, R&D, marketing, sales and service have become exponentially more complex. Most are in decline. Innovation is still thought of as optional. ​Wrong call. All at a time when most advise greater agility and innovation as critical, yet the million dollar question that we have answered is how. In nature complex organisms and ecosystems act as one. We know that can also work for business. Our conscious assessments and technology-enabled workflow provide an ongoing ecosystem view on how you are really doing. That's actionable insight as your new basis for stability and innovation.


C. Outstanding ROI is the fastest way to transform marketing and innovation as your best investments, but you no longer have the luxury to wait for others to prove a notion is true given the rate of change and ready competition.​Suspend disbelief and strengthen how you process ideas from the Fuzzy Front End to "go" or "no go" decisions. Our approach applies sound logic and strategic foresight on factors driving change  enabling you to meet that value at strategic intersections.


D. The best ROI is customer confidence and belief that you are championing their best interests. Bottom line thinking may be the form investments account to, but failing to invest in your future as aligned to change is the riskiest of all positions. Given our industry-leading level of certainty, no reason for risk aversion.  



Brand - Brand is a key part of Marketing as it should be.

1. Branding is integrated with social, PR, digital, visioning, insight, culture, purpose to align to what matters.

2. Success is about relationships based on the promise and delivery of an increasingly higher value.

3.  Decisions and credibility are based on learning, sharing, commitments and openness.

4. Credibility is earned by what we do, not what we say.


Soft Skills and Objectivity -.Right & Left brain thinking step up to craft relevant organizations.

1. Tuned solutions where your team and market requirements connect to shape alignment.

2. Looking out in a conscious manner assures greater value, innovation & effectiveness.

3. Leadership, trust, open cultures, integrated thinking, accountability grow as indicators of next gen leaders.

Winning starts with better questions:
1.  Are we taking advantage of the science of data and research to

uncover new insights, or are we working off yesterday’s facts,

assertions, and heuristics?

2. Are we mastering the art of respect,open dialog, purpose &

innovation anywhere it helps?
2.  Do we fully exploit the power of marketing to enhance the

substance, meaning; the products, services & experiences we

offer our customers, or just selling harder with “me-too” limiters?​
3.  Do we have a clear brand story that echoes through cyberspace,

or do we feel that we aren’t quite capturing hearts and minds?
4.  Have we created simplification enablers within our organization,

or have complex matrices become a logjam?
5.  Are we faster or slower to market than our competition? How can we gain ongoing actionable insight that proves out as important advantages that cost less and are easier to use?
​6. Are we open as a culture or closed? How do we really know beyond what we want to hear?

Markets we can revitalize, once they care to be, include:

1. Technology - Add unique and rare new market experience to solidify your team. Complement product excellence with insight, market innovation certainty, inclusion, relevance, regard, credibility, & ROI growth.

2. Bioscience & CleanTech - We help shape visions, increase relevance, adoption, credibility and brand.

​3. Education - As game changers, we see education for what it can be. We collaborate & innovate real solutions and initiate, integrate & inspire high impact integrated industry, government & education solutions.