Our perspective has been shaped by three forces - years of being on both the client side and the agency side, leadership in building market-focused organizations and knowing what works and what doesn't in terms of shaping market opinion and creating preference. We also understand that the dynamics of the current economy create the impetus for change, for all of us to find better ways to work and communicate. Add to that that we bring years of high profile success in Fortune 500 companies, and you get access to experience, a can-do attitude and collaboration that is hard to match. We decided to offer a range of service and capabilities that encourage actions, that really raise the bar on what and how marketing and communications can earn the position of being your strategic advantage.

Your needs will vary by who you are, where you work, and what stage you are in, so to meet those respectably different needs, we created customized programs. Universally, we are proud to be ethical, collaborative, fair, responsive, proactive, practical and innovative. Without all, any one would find a limited solution.

We help the following:

1. Startups - For a select few startups, we offer a risk-sharing program that affords you lower startup costs. Many startups feel forced to jump into sales mode and miss serious opportunities to define themselves and establish a presence that attracts and wins business. They also drain the few resources they have when they have to subscribe to independent consultants for piece work that now takes more time to manage collectively. In that we bring the entire business gamut to your fingertips, from business planning, sales strategy, marketing, channel, brand, communications, all under one roof, you get continuity and leverage that usually is only available to large corporations who know its importance. Alternatively, we also offer a modular startup program that gives you the essentials on up to a full-bore launch program per your needs. We can act as your interim marketing communications arm while you staff up or as your full service agency to define and develop your brand, integrate your communications model and establish a critical market focus. Our low overhead agency structure enables you to stretch your limited cash resources to get more for your dollars.

2. Communities - A major shift has happened that requires communities to compete for economic development and tourism investment, among other needs. Those same communities are now challenged to be seen as quality places externally for developers, retirees and business relocation, also have to keep their existing residents engaged and assured they matter and that they are bought in to an inclusive vision that blends economic vitality with quality of life. We initiated a catch phrase we call "Community Branding" that encompasses far more substance, integration, inclusion, innovation than a simple slogan will provide. Taking a proactive approach, we now offer answers to the full array of questions that many are just learning to ask.

3. Small to Mid-sized Business - We offer an assessment that helps you to spot gaps in your business and strategies to close them. Whether you bring us in to create a program, rev your brand, find new applications for your technology, or manage a project - brand, PR, web., leads generation, merchandising - you will find expert ears and an eye to all possibilities to accomplish your objectives. Our emphasis is on collaboration, helping you read your market and discover actionable opportunities. We bring in both proven creative talent, industry expertise and business/marketing management experience; providing fresh thinking to assure you the best chance of success.

4.Large Companies - Over 60% of mid to large-sized companies lose their initial advantage as their market changes dynamically, they seem to stay the same. We can invigorate your brand, add a fresh and objective perspective to your thinking, increase the relevance of your vertical or alliance programs and simply execute above the noise so you achieve a differentiated and valued market perspective. Many large companies lose their edge, get bogged down in bureaucracy, internal thinking, are slow to see market shifts and slower to act on them. They get what we call partial blindness to something's that we, as objective, market-focused experts can readily identify and lead through collaborative and actionable strategies to change. If you feel turning your organization around is like turning a big ship, it's time to talk with us. We know how to create an edge and get internal and external audiences excited about who you are and what you stand for. That is the spirit that defines many a great organization, yet it disappears to often while all eyes are on the bottom line.

5. Industry - Specific Business - We go deep into technology (from consumer on up to semiconductor and enterprise), sports (product to programs and the 50+ senior market), agribusiness, renewable energies, banking and finance, retail, manufacturing, services, government, biotech and nanotech, contact center, business intelligence and others. That means we ramp up fast and become proactive partners in helping you to shape your business presence.

5. Universities - Some universities are highly innovative yet struggle to commercialize their innovations. We bring hard to find experience that would enable better public/private ventures and allow Universities to become economic engines for their hosting communities and regions. Many universities also have to launch programs, initiatives, market themselves. We bring the expertise to help them do that and get above the crowd. Our experience creating education programs in large companies and managing a University communications department has given us the insight and experience to lead.

6. Initiatives, Associations, Non-Profits - You understand leverage and we understand how to create leverage and sustainable programs. We have recruited sponsors, created innovative funding models and integrated organizations through new user-sensitive and task-focused technologies.

Communicate with insight, creativity and impact - the best human qualities as a business advantage.