970-221-0751  970-825-3278 cell

Fort Collins, CO 80524

​​Headwaters Marketing                             Market System-Inspired Value Strategies                                            Aligning Business to Todays Success Requirements

Create & enable internal & customer champions. Challenge the status quo while earning trust, confidence & higher impact.

Collective truths are

the by product of an

open culture. Insight that

flows like water harvests a

collective conscience.

Entering a new category or segment. We have pre-conditioned global markets so as to add credibility to products.

Increase your market ranking – achieve positioning leaps. See high impact opportunities and get beyond limitations to deliver higher value.

Adapting and thriving despite an influx of competitors and market confusion. Shift change and opportunity to an advantage.

New disruptive technology /capability needing optimal development & market regard.    

We help CMO's and Chief Innovation Officers to manage today while increasing your ability to shape tomorrow.

We help CMO's, CIO's and CXO's to grow revenues & customer value.

We help any size organization or industry to gain objectivity and act on what that rare 1% see that has a big impact on success and vital revenue growth.

Check out the 12/2016 Deloitte/CMO Council report to get a sobering look at why most or all CMO's fail. Contact us to get a copy of the report and renewed confidence that one solution resource gets it. Request our Solutions Summary so you can be among those with pride in revenue performance.


You have a part of a solution to a growing market need. Complete that value or foster and support open innovation alliances. Systems thinking defines infrastructure support, solutions and milestones to win.

You know your market is looking at your purpose and how passionate employees are within.Solidify this with a unique, high value purpose & strategies, yet natural extensions of who you are and what you stand for.

A stronger ecosystem of support for vital intrapreneurial efforts.We know what it takes and offer logic,  objectivity, culture, and extended  systems thinking you need to make innovation profitable.



Evolution is a requirement even mankind can not escape.

Unprecedented change is driven by heightened awareness of what really matters.

​Business Creativity (Design Think) keeps you in the game

You value having a seasoned yet tuned in resource​ to bounce ideas, learn new approaches, originate, lead and integrate new thinking to internal functions and teams.

Amidst a range of predictable and future uncertainties, gain ongoing strategic foresight and advantages that aggregate to a more certain future.

Everything has an ecosystem connected to success or failure. We help you to understand it, map it and earn regard across the system.

Innovate to adapt & thrive. Investments integrate your future with today. Gain greater certainty. cost effectiveness in a less invasive path. 

The industries we serve
With a consistent track record creating high impact, authentic strategy and revenue growth in technology, education, energy, furniture, transformation, innovation, health & fitness, banking, construction, travel, and many others... we map nicely into the fact that real innovation & value creation marketing happens at a greater impact when objective industry outsiders see you with fresh, yet trained eyes. It's less about who we help, than how we help:

Technology: Advanced Technologies, Artificial Intelligence, B2C and B2B, Market Insight to Action Agility, Open Culture. Media, Entertainment & Telecommunications. Consumer & Industrial Products: Manufacturing, Consumer Products, Retail & Distribution, Travel, Hospitality & Leisure. Energy & Resources: Alternative Energies, Oil & Gas, Power & Utilities
Financial Services: Banking & Securities, Insurance, Investment Management & Real Estate. Life Sciences: Water, Environment & Health Care: Health Plans, Health Care Providers. Public Sector: Federal, State & Local.

Objective insight &

systems thinking raise

your solution to a next

gen level. Rise up to a

higher level of value.

Some of the needs for business creativity and applications we address?


We help align your team to changed market requirements. Crossover skills are easy when you love the game.

Insights, Strategies, Integrated Implementation, Results, Pride & Regard

Headwaters helps CMO's to balance the urgency dujour with shaping a better future. We focus our range of services on Business Development, Marketing, Brand, Innovation with an inclusive integrated approach that also benefits Sales and Customer Services. Our 30+ years of experience staying well ahead of corporate strategies and yet seeing and delivering to emerging market readiness is the formula we want to pass on to you.

Our guiding principle is to think “from the outside to the inside”, and see the system that defines value externally as markets and customers provide the starting points for our thinking. This approach implies that we start our projects by building a detailed picture of the initial market situation. These insights, and evolved synthesis skills help us to shape authentic strategic recommendations and subsequently, we implement the concepts together with our client.

As our client, you can choose a specific service from our portfolio or a holistic “full-service”. In any case, you will benefit from a full range of competences that only a few consultancies can offer. We deliver our services within a trusted consulting model or as interim management mandates. Familiarize yourself with our range of services and put us to the test.