Our approach to developing client and market sensitive “programs” (more expansive scope and greater integration), versus “projects” (narrower in scope, such as; a web site or a PR effort) is akin to creative bridge building. It usually starts with the recognition of a strong need, upstream and downstream customers/influencers, and then defines a unique value proposition and launch strategy to connect all in meaningful ways. For more, go to
See examples of other programs Bill has led in the past under our case studies.
Our highest program achievements apply a skill we call “market shaping” - kind of the 5th degree black belt of marketing – which has provided the impetus for rapid growth six times within HP, (reaching $100M in 12-14 months) even for modestly funded operations. The logic and approaches can apply to any organization whose offerings have real value and are connected to things markets can see as important. It’s also our way of enabling innovation as a way to jump start our economy.
Still not sure how important innovation is to your organization?
We find ourselves on the bleeding edge of new thinking, consistently two to five years before the logic permeates into actions in main stream business. That’s why many of our clients tend to outperform the (unfortunate) wealth of conservative approaches that dominate business communications today. We have many thought leaders that we network with. Clayton Christensen “Innovator’s Dilemma” and “Why Companies Fail to Innovate” are important references in this space. (http://www.claytonchristensen.com) We discuss Clayton and other leading edge influencers in our Sport Of Marketing blog. Join in please.
Check out the programs we offer our clients...